The fourth phase allows outdoor arts and entertainment, sporting events without fans and media production. NEW YORK, NEW YORK - AUGUST 03: People walk near the Fearless Girl statue and the New York Stock Exchange as the city continues Phase 4 of re-opening following restrictions imposed to slow the spread of coronavirus on Augin New York City. (GOOG)L) issued a new C class of shares with no voting rights. Instead of simply cutting its price, Alphabet The company announced a controversial stock split in 2012. (GOOG)L) also has a high share price, trading at more than $1,500. The e-commerce and cloud giant hasn’t split its stock price in 1999. (AMZN), for example, now trades for nearly $3,300 a share. These mostly millennial and Gen Z traders may not be able to afford many shares of a company with a high stock price. But there’s nothing logical about this market.”īetancourt added that companies may want to lower their price to entice younger investors using apps like Robinhood.

“Logically, a stock split does nothing to change a company’s value. “If more super expensive companies follow with splits, the stocks could rocket even higher,” said Daniel Betancourt, a moderator and writer with investing site OptionsSwing.

That has investing experts wondering whether similarly high priced stocks - such as Amazon or Netflix - may soon split as well. Both Apple and Tesla stocks have surged since announcing the splits.

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